How 3 Content Levels Can Make for Better Content Planning | Content Marketing Institute
Via Scoop.it - Social Media Content Curation
Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here’s how organizing your content into three levels can make better content planning an understandable and achievable goal. We’ve found four main objectives for using a content strategy to create value for your company: 1) Make yourself known as an expert in your sector. Relevant and strong content reinforces your company’s positioning. Show that you follow the trends, read interesting articles, and launch innovative campaigns. Content marketing is not just about content creation but also well-executed curation. By sharing useful articles on topics that are relevant to your industry, you show the world that you are up to speed on the latest insight. 2) Maintain a positive relationship with your customers. Sharing your content regularly will keep your clients and consumers in continuous touch with your brand. It’s best not to bother them with offers or discounts, but rather to offer them something that will add value. 3) Get new customers. If the content you share with existing customers and fans is strong enough, they will share it with their friends and business contacts. 4) Increase your reach on social media platforms. The world is swamped with information, so it is extremely important to make the content you offer relevant to your intended audience. To start, think about what topics your company can offer unique content in. Secondly, investigate the market’s needs. Find out what topics your target group is looking for more information on. Once you have combined the internal (level of uniqueness) and external (what people are looking for) dimensions for your content efforts, you will find that most of your ideas fall into four categories: 1) Focus topics: These are topics on which the market is looking for information, but competitors are not offering satisfactory solutions. 2) Competitive topics… 3) Niche topics: These are topics that may interest fewer people, but that your company has a unique perspective on. Even if some of your content is only relevant to a smaller group of customers, if you have a unique story to tell it’s worthwhile to cover these topics to help foster trust. 4) Topics to avoid… After determining your topics, the next step is to effectively plan the specific types of content you will create. When doing this, your ideas can be divided into three levels: - content updates… - content projects… - content campaigns… [read full article http://j.mp/yKHckg]
Via contentmarketinginstitute.com
