11 LinkedIn Marketing Gems You’re Missing Out On | HubSpot
Via Scoop.it - Marketing Strategy and Business
Excerpt from article intro: We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 277% more effective, in fact. It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire. Here, we examine 11 features of LinkedIn functionality that many marketers either overlook, or just plain didn’t know about, and explain how they can bolster your inbound marketing. - LinkedIn Answers… - Group Statistics… - Subgroups… - Targeted Product Tabs… - LinkedIn Apps… - Skills & Expertise… - News Module… - LinkedIn Events… - LinkedIn Polls… - Company Status Updates… - Export Contacts… [read full article http://j.mp/wuVROL]
Via blog.hubspot.com