9 Tips for Integrating Social Media on Your Website
Via Scoop.it - Marketing Strategy and Business
Here is how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure. 1) Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. To ensure that users don’t exit your web page altogether, you may want to create the buttons or links so that they open your social media pages in new windows. 2) If you use social media to keep your customers or clients apprised of your recent happenings, it might be wise to showcase your Twitter feed or Facebook posts directly on your website. 3) Include Up-to-Date Buttons, do research to find the most current social media terminology so you don’t get caught mumbling about “The Facebook” and “The Twitter.” 4) Share buttons should enable website-goers to seamlessly share or recommend a product. If you find yourself hard up for a broad solution for this, check out AddThis or ShareThis. 5) Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. How many people are actually clicking on your outbound social media links? An easy way to explore this is by setting up Event Tracking in Google Analytics. 6) Pay Attention to Terms and Conditions… 7) Before adding share buttons to a page, ask yourself, “Is there information here that people would find worth sharing?” 8) Don’t get it twisted. With the changing social media landscape and array of rollouts these days, it is easy to confuse social media features. 9) Many types of software allow you to see your social media insights alongside your web analytics in order to pick up on trends and to better understand the successes or failures of campaigns. SproutSocial allows users to compare web analytics and social media reporting information from specific timeframes side by side. [read full article http://j.mp/wfDuQg] Curated by Giuseppe Mauriello
Via socialmediaexaminer.com
