It’s Time To Shift From The Creators To The Curators Focusing The Attention On Tools Of Curation
Via Scoop.it - Social Media Content Curation
With today’s technology, it’s easier now than at any point in the history of the world to create content. But that doesn’t mean the best content is getting to the right audience. That’s why editors and publishers need better tools to help them separate the wheat from the chaff. Historically, as Cory Doctorow pointed out in an article he wrote for The Guardian, there have been three steps in the publishing paradigm: identifying stories (curating); writing them; and connecting those stories to the right audience. While most technological advances have focused on making steps 2 and 3 easier, the first step (identifying stories) has gotten exponentially harder. It’s become a numbers game. Writers send out more and more pitches because they’re competing with more and more pitches from other writers. Ultimately, this model is unsustainable. The simplest way to cut down on low-quality pitches is by imposing a $2 to $3 charge to put some “tension” on submissions and that will decrease spam. The other way to make life easier for editors is through technology. Cloud computing has drastically decreased the cost of creating powerful curation tools that empower editors to curate and edit. [read full article http://j.mp/y7T4d0]
Curated by Giuseppe Mauriello
Via sparksheet.com
