Help Customers Find You: How to Use Keywords on Your Social Networks | KISSmetrics
Via Scoop.it - Marketing Strategy and Business
Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. So how can your company get to the top of a social media search page? By using keywords. Here are some of the places and different ways you can use keywords on your social media pages. #1: Find the right keywords for your social media accounts: it’s important to realize that the keywords you decide to use will be different for different social media accounts. It is not a “one keyword fits all” operation. There are a few things you can do to find the right keywords for each of your social media sites: Lay Terms, Desired Association, Competition Check, SEO Keyword Research, Prepare for Different Social Media Sites. #2: Use the keyword in photo captions: The goal is to use keywords on your social media site whenever possible. One of the first things you can do is use these keywords to describe your company photos. #3: Use your keyword when linking and tagging webpages: Social media keywords generally work best with sites such as LinkedIn and Facebook, but this ideas works just as well when it comes to Twitter. #4: Include the keyword in your headline… #5: Include your keyword in your summary and “about” section… [read full article http://j.mp/w97lmm]
Via blog.kissmetrics.com
