Top 7 Most Critical Blogging Mistakes You Should Avoid And How You Can Fix Them | HubSpot
Via Scoop.it - Marketing Strategy and Business
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Whether you’ve only just decided to launch a blog for your business or you’ve been blogging
for a while, it’s not difficult to fall victim to some of the most common business blogging mistakes. Let’s get a handle on the top 7 most critical blogging mistakes you should avoid at all costs. 1. Not Integrating Your Blog With Your Website: Your blog is published on its own domain, separate from your company’s main website. Even worse: Your blog is published on a free blogging platform’s domain. The ideal home for your blog is either on a sub-domain of your main website. 2. Publishing Too Much Product-Centric Content: The content you publish on your blog is too heavily focused on you — your products, services, achievements, and why you’re awesome — and it’s seriously lacking thought leadership. You have to onsider spending more time on educational, data-driven, or especially thought-provoking content related to your industry. 3. Publishing Infrequently/Inconsistently… 4. Neglecting to Optimize for Search… 5. Failing to Promote Content in Social Media… 6. Not Optimizing for Lead Generation… 7. Ignoring Blog Analytics… [read full article http://j.mp/yBABO5]
Curated by Giuseppe Mauriello
Via blog.hubspot.com
