February 2012
22 posts
How MyPod Studios Is Building A Successful Online...
Via Scoop.it - Social Media Content Curation In this article, Jeremy Scott interviews CEO & founder of MyPod Studios, Jay Miletsky, on how they have rapidly built a large audience in a short time through careful curation. MyPod Studios, launched in October, 2010, was built to provide an alternative to the standard issue video networks that litter the Web, and take a slightly more unique...
Hacker Monthly: A Story About The Value Of...
Via Scoop.it - Social Media Content Curation Online goes offline: Every month, Lim Cheng Soon sorts through the noise of Hacker News to find the best work and turn it into a magazine. Excerpted from the article: “Lim is addicted to Hacker News, the popular social news site, and he wanted to solve his own problem of information overload — “to be able to go offline [entirely] and not to...
New iPhone App Is Pandora For News: Snackr
Via Scoop.it - Social Media Content Curation Snackr is a new iPhone application that delivers personalized audio news in bite-sized chunks for listening to while on the go. The app offers you a “5 minute snack” of the current headlines, as well as audio streams by category, including topics like business, entertainment, tech and startups, “top news,” and others. The application comes with some...
26 Tips for Using Pinterest for Business | Social...
Via Scoop.it - Marketing Strategy and Business Are you wondering how your business could use Pinterest? Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest. 1) Add a Pinterest “Follow” and/or “Pin It” Button…...
Content Curation Could Be Your Most Powerful...
Via Scoop.it - Social Media Content Curation Susan McKittrick, an analyst with Patricia Seybold Group, wrote in her article: “We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. A content curator assembles a quality collection of third-party and original content that is of keen interest to a particular audience,...
How 3 Content Levels Can Make for Better Content...
Via Scoop.it - Social Media Content Curation Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here’s how organizing your content into three levels can make better content planning an understandable and achievable goal. We’ve found four main objectives for using a content strategy to create value for your company: 1) Make...
Drag and Drop News Curation: Storify for iPad Is...
Via Scoop.it - Social Media Content Curation Robin Good: The new Storify news curation tool is now available for the iPad, bringing the ease of drag and drop to the curation world. “Founded in 2009, this seven person company has done a remarkable job surviving the market and being one of the major players in the world of content curation. [Storify has been adopted by] 22 out of top 25...
5 Tips On Writing Compelling Call-to-Action Copy...
Via Scoop.it - Marketing Strategy and Business Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s discuss some key copywriting lessons you should apply to the process of crafting successful calls-to-action. 1) Begin With Subjects & Verbs: Verbs and subjects help us to quickly glean the meaning of a sentence,...
Microsoft Launches Curation Site msnNow |...
Via Scoop.it - Social Media Content Curation Microsoft has launched a site that curates content from blogs, news feeds, and social media sites in an effort to aggregate buzzworthy topics from around the Web in one place. The site, msnNow, “cuts through the clutter of the Web, providing an up-to-the minute view of breaking trends and the hottest social conversations, what people are saying...
Microsoft Launches Curation Site msnNow
Via Scoop.it - Social Media Content Curation Microsoft has launched a site that curates content from blogs, news feeds, and social media sites in an effort to aggregate buzzworthy topics from around the Web in one place.
The site, msnNow, “cuts through the clutter of the Web, providing an up-to-the minute view of breaking trends and the hottest social conversations, what people are saying...
11 LinkedIn Marketing Gems You're Missing Out On |...
Via Scoop.it - Marketing Strategy and Business Excerpt from article intro: We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 277% more effective, in fact. It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business,...
Pixable Launches New Feature That Will Allow Users...
Via Scoop.it - Social Media Content Curation Excerpted from the article: “Millions of photos and videos are shared on social networks every day, making it difficult to find the ones that matter amidst the noise. Pixable pulls that fire hose of images and videos from Facebook, Twitter, Instagram, Flickr, YouTube, and Vimeo, aggregates them in one place, and then gives users a number of...
5 Ways to Increase Your Facebook Fan Engagement |...
Via Scoop.it - Marketing Strategy and Business Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action. A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update. Here are 5 ways: 1)...
Mistash: Pinterest for your product lust | The...
Via Scoop.it - Social Media Content Curation Excerpt from the article: “Mistash is a social catalog of products. As you make your way around the web, a handy Mistash bookmarklet lets you save products you’ve got, want or had. With the actual way that Mistash works, the comparison to Pinterest is unavoidable. To use Mistash you will have to log in with either your Facebook or Twitter...
The Ultimate Guide to Guest Blogging | KISSmetrics
Via Scoop.it - Marketing Strategy and Business In this article we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. 1) Your first task is to decide what your goal for guest blogging is. Typically there are three main goals for guest blogging. - Positioning yourself as an authority and well-known name in the industry.
- Getting exposure...
4 Ways to Increase Your Facebook Page Visibility |...
Via Scoop.it - Marketing Strategy and Business Have you noticed less interaction on your Facebook page in the last few months? Here are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility. 1) Train Your Audience to Watch for Your Content: The best way to do this is to work toward building super fans. Be consistent with your...
45 Resources On Google Search Plus Your World To...
Via Scoop.it - Marketing Strategy and Business Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and social media marketing. The following resources will help you understand how Google+ is now integrated into search and other products, and how you can start adjusting your online marketing strategy for Search Plus Your World. ...
Social Video App Showyou Is New Way To Discover...
Via Scoop.it - Social Media Content Curation Surfing videos online is a challenge. Most of the videos we watch are short clips embedded on other sites, or links posted on Facebook and Twitter. Video sites do what they can to show us “related” content, but it’s rarely enough to hold our attention for more than another click or two. Showyou solves those problems in an impressive...
Buyosphere Is The Quora For fashion, Interiors And...
Via Scoop.it - Social Media Content Curation Shopping search, social shopping, question & answer. Buyosphere combines all three of those elements to get a site that offers shoppers expert, human answers to their shopping needs. Personalization in product selection is being more and more demanded, and this website is helping to pave the path for that. What can you do on Buyosphere:
1. ASK...
The Complete Guide to Mastering Pinterest for...
Via Scoop.it - Marketing Strategy and Business Pinterest is only growing in popularity as the hottest new social network, marketers are chiming in with, “Can I use it for marketing?” “…and, how?” At the beginning the article provides guide about: - What is Pinterest, and How Does it Work? - Pinterest Etiquette; - How to Create a Pinterest Account; - Build Your...
Digital Content Curation: Good Advice On How To...
Via Scoop.it - Social Media Content Curation Robin Good: If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal. Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community...
The 10 Golden Rules to Attracting Authority Links...
Via Scoop.it - Marketing Strategy and Business There are two types of authorities. There are the absolute authority sites like Huffington Post, The Daily Beast and Google’s blog. These sites are also labeled “informational” authorities versus navigational authorities like DMOZ. On the other hand, you also have relative authority sites. These are sites run by bloggers or webmasters that are...