December 2011
46 posts
4 Steps to Establish a Social Listening Strategy |...
Via Scoop.it - Marketing Strategy and Business Social analytics starts with listening. The future is all about hearing what your business ecosystem (customers, business partners, constituencies, employees, etc.) has to say and collaborating internally and externally to meet their expectations. #1: Determine your target audience: Once an organization has determined whom to target, it’s critical...
Content May Be King, But Curation Is the Throne: 5...
Via Scoop.it - Social Media Content Curation Excerpt from this article by Pawn Deshpande, CEO, HiveFire: “Many marketers now use content marketing in their programs. What can communications professionals do to support marketers as they embrace this new approach? Content curation is one of the easiest and most effective ways to help. PR agencies, content marketing agencies, consultants...
How to Enhance Your Marketing Videos With YouTube...
Via Scoop.it - Marketing Strategy and Business Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it, like it, and share it. Lucky for you, YouTube recently launched an improved and more thorough analytics report...
The Entrepreneur’s Handbook: 101 Resources for...
Via Scoop.it - Marketing Strategy and Business Are you looking to take the leap into starting your own business in 2012? If you’re just starting to think about it, or if you have been planning it for a while, you still may have lots of unanswered questions. The following 101 resources will help you learn more about: - Entrepreneurs & Startups; - Startup Financing; - Business Planning; -...
Magazine Editing: Managing Information Overload |...
Via Scoop.it - Social Media Content Curation I excerpted this interesting part from this article intro: “A magazine editor now has little problem finding information on a range of topics. It is likely that you will have subscribed to email newsletters, RSS feeds, Facebook groups and pages, YouTube channels and various other sources of news and information both in your field and on...
8 Ways To Stand Out At Trade Shows Using Inbound...
Via Scoop.it - Marketing Strategy and Business There are hundreds of companies at trade shows vying for your audience’s attention. They distribute branded items, talk about their products, and do everything possible to scan attendees’ badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But...
5 Ways to Kill Information Overload and Start...
Via Scoop.it - Marketing Strategy and Business If you’re struggling with marketing ideas for your business, your problem isn’t access to too little information, it may be information overload. What you need is a clear way to turn learning into action. Here are five tips you can use to start doing just that, right now: 1. Always have a goal in mind: Don’t buy a business book or course just...
70+ Resources on How to Start a WordPress Blog |...
Via Scoop.it - Marketing Strategy and Business Excerpt from article intro: “One question I get asked often is how to start a blog. While there are many platforms to choose from, I always suggest that if your purpose for blogging is anything related to branding, business, or making money online, then you want to go with WordPress on your own domain. While WordPress.com, Blogger, Tumblr,...
12 Google+ Marketing Tips To Promote Your Business...
Via Scoop.it - Marketing Strategy and Business Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place. Here are 12 ways you can use Google+ to promote and market your business. #1: Personalize your page URL… #2: Craft an eye-catching mini-bio for your hovercard… #3: Create a great first...
12 Google+ Marketing Tips To Promote Your Business...
Via Scoop.it - Marketing Strategy and Business Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place. Here are 12 ways you can use Google+ to promote and market your business. #1: Personalize your page URL… #2: Craft an eye-catching mini-bio for your hovercard… #3: Create a great first...
The Pros And Cons Of Google+ For Small Business |...
Via Scoop.it - Marketing Strategy and Business Big brands are jumping on the Google+ bandwagon, but is it an efficient use of time for a small business? We reached out to our community to better understand how (and if) small businesses are using Google+. We received more than 50 responses detailing the merits and downfalls of using Google’s social network as a small business. Below are...
How to Manage Information Overload: 6 Ways...
Via Scoop.it - Social Media Content Curation Curated from the original article by Robin Good: “Managing information overload requires tools that deliver “awareness” of topics and filter out irrelevant information will become indispensable. The challenge is do to so without loosing the ability to make unexpected discoveries. Content discovery engines provide several advantages over...
Vadim Lavrusik: Curation And Amplification Will...
Via Scoop.it - Social Media Content Curation Vadim Lavrusik is the Journalist Program Manager at Facebook and he makes interesting points about: For the last year, much of the focus has been on curating content from the social web and effectively contextualizing disparate pieces of information to form singular stories. In 2012, there will be even more emphasis not only on curating that...
Curation Is The Ruler Online And Content Curators...
Via Scoop.it - Social Media Content Curation This is an interesting article by Byron White, Founder of ideaLaunch. I excerpted from it: We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler...
LStack Is New Bookmarking App To Curate Your...
Via Scoop.it - Social Media Content Curation LStack is a very neat and clever little bookmarking app that allows you to do all sorts of weird and wonderful things with your bookmarks. It allows you to save your bookmarks fast as well as annotating them with tags and custom parameters and manages your whole bookmarking database. LStack is smart bookmarking app. It let’s you bookmark any...
3 Aspects To Save Social Commerce: Discovery,...
Via Scoop.it - Social Media Content Curation The reason today’s consumers are struggling with daily deal sites is because the filtering mechanisms and technology aren’t quite ready to handle highly targeted offers to individuals. There are too many “deal pushers” at a time when consumers really want simplicity, relevance and accuracy. For online commerce to succeed, then, discovery theory must...
Four Principles To Build Upon To Succeed As A...
Via Scoop.it - Social Media Content Curation Interesting excerpt from this article: In the age of social media, getting and maintaining attention is both more challenging, but also easier, in that we have many tools at our disposal with which to connect our brand to our tribe. There are four principles – relevance, engagement, community, and convenience – that you need to build upon to...
How to Use Social Partnerships to Amplify Your...
Via Scoop.it - Marketing Strategy and Business Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship. Thinking that the “social” in social media marketing is all about your relationship with consumers is constraining. Rethinking the role of other relationships can dramatically improve the effectiveness of those very marketing...
Now You Can Curate Personally Information On Quora...
Via Scoop.it - Social Media Content Curation Excerpt from article intro: Quora is taking a step beyond Q&A this morning with its latest product launch, boards. Users can now set up their own personal-themed bookmarking boards, sort of like a Pinterest for text-based information. Writes Quora CEO Adam D’Angelo in a blog post, “As Quora has grown, we’ve learned that people want to read the...
Curate the Cloud: Is Human Curation the Silver...
Via Scoop.it - Social Media Content Curation Steve Rosenbaum wrote in this article: “Content in the cloud is a natural evolution from storing files on our desktops-but the content creation explosion that has overfilled our inboxes and overwhelmed our social networks won’t be solved by moving the growing mass of data from a private realm to a public one. In fact, there’s a...
Today Content Curation Tool Scoop.it Launched Its...
Via Scoop.it - Social Media Content Curation Excerpt from article: “Today, we’re very pleased to be the first curation platform to become Mobile, launching Scoop.it on the iPhone. Developing it, our focus has been to respect the core values of the Scoop.it platform: simplicity, visual appeal, efficiency. As you use it, you’ll be able to leverage the suggestions you’ve configured for...
Google Webmaster Tools Introduces "Author Stats" |...
Via Scoop.it - Marketing Strategy and Business With the latest improvements to the way authorship annotations look in search and the addition of authorship to Google News, authors have been really excited about getting more visibility, and users benefit from seeing the name, photo, and way to connect with the person who created the content. So today we’re introducing “Author Stats” in...
The Beginner’s Guide To Content Marketing |...
Via Scoop.it - Marketing Strategy and Business Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service. If you’ve never...
Storytelling And Curated Content: Cowbird Seeks To...
Via Scoop.it - Social Media Content Curation Last week, Internet innovator and artist Jonathan Harris launched Cowbird, a space on the web for housing deeper and more personal storytelling. It’s a project that aspires to no less than building a comprehensive public library of human experience. Cowbird takes the deliberate, cow-like pacing of traditional storytelling media such as the novel, and...
6 Core Benefits of Well-Defined Marketing Personas...
Via Scoop.it - Marketing Strategy and Business Having a well-defined persona can help you build a better marketing plan in the long run and help you target your marketing campaigns and offers to the right groups of prospective consumers. At the end of the day, personas put a face to your customer and help you identify their needs and wants. Knowing persona characteristics can be invaluable to...
Top 10 Facebook Apps for Fan Engagement and...
Via Scoop.it - Marketing Strategy and Business Are you looking for ways to better engage Facebook fans and build your community?
These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.
They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out....
If Brand Loyalty Is Defined By Engaging Your Niche...
Via Scoop.it - Social Media Content Curation The author of this article is huge fan of the Online Journalism Review and after reading one of the latest blog posts “Five more lessons for getting it right, this time around” ( http://bit.ly/vg45DU ), she thought to start a healthy debate and perspective on Niles’ assertion, “Don’t make the syndication mistake.” While she agrees that licensed...
What Are You Going To Be? A Noise Firehose or a...
Via Scoop.it - Social Media Content Curation Seth Godin latest article, entitled “the trap of social media noise”, touches on one of the hot issues that boiling under the new content curation tools carnival. Are we creating and leveraging these tools to regurgitate and spit out more noise, or are we working to build tools and to help others understand the value of distilling and...
5 Tips to Improve Email Marketing Open Rates |...
Via Scoop.it - Marketing Strategy and Business There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open rates. Email content is essential, but getting people to actually open your email is a hurdle many marketers find hard to overcome. A deep understanding of your customer base as well as their needs and...
Managing Information Overload: 5 Reasons a Content...
Via Scoop.it - Social Media Content Curation Much has been written about the need for better managing information overload on the Web. This need largely is occurring because of the rise in user-generated content. Here are five reasons a Chief Content Officer can help with managing information overload and content awareness. 1. Managing Information Overload is More than Managing Big Data: The...
“Adding context to content”: Swift River tackles...
Via Scoop.it - Social Media Content Curation One of the biggest challenges news organizations face is the real-time aspect of newsgathering: the massive problem that is making sense of the torrent of information that floods in when breaking-news events take place.
How do you process, and then verify, and then organize, hundreds and often thousands and sometimes millions of discrete data points,...
How to Design a Killer Facebook Advertising...
Via Scoop.it - Marketing Strategy and Business There are a number of ways businesses can use Facebook to support their marketing efforts. But did you know that Facebook Ads can offer a great opportunity to complement your inbound marketing efforts? Facebook advertising works on a bidding model similar to Google AdWords. Here’s how you can go about designing a killer Facebook advertising...
The 6 Stages of Exposing Yourself with Content...
Via Scoop.it - Marketing Strategy and Business To study the relative merits of content creation and dissemination, Jay Baer and Joe Pulizzi declared there to be 6 stages on the content marketing continuum (6 stages of opening the kimono in the parlance of the presentation). 1. Closed Kimono
The first stage in kimono-opening is to not open it at all. In this scenario, the business does not...
Search Engine Algorithm Basics | SEOmoz
Via Scoop.it - Marketing Strategy and Business Excerpt from article intro: A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you’ll understand why Google (and other search engines), use a complex algorithm to determine what results they should return. The...
The Importance Of A Fan Base & How To Grow One...
Via Scoop.it - Marketing Strategy and Business People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits. An excellent way to start building relationships with people who share similar interests is by developing a fan base. In this infographic we’ll tell you how a fan base can make a real difference...
Twitter Joins Facebook, Google, Launches 'Brand...
Via Scoop.it - Marketing Strategy and Business Twitter is looking to strengthen its relationship with advertisers by launching brand pages unveiled today as part of a more comprehensive redesign. Brand pages have two key elements, both of them free. They can be customized with large header images that advertisers can use to display their logo and tagline more prominently than under the...
New Curation App: Google Targets Flipboard With...
Via Scoop.it - Social Media Content Curation Google is getting into the personalized news delivery app game with Google Currents, a new product available Thursday for Android and iOS devices. Google Currents is a slightly different product than Flipboard or its ilk, since it doesn’t draw links directly from social networks like Twitter and Facebook. Instead, it grabs content from discrete...
Learn How To Increase Your Conversions From These...
Via Scoop.it - Marketing Strategy and Business Understanding how the mind operates is an essential part of marketing and conversions, and always has been. Today, we are fortunate to have benefited from professional psychological research studies that can give us a much better understanding of how people work, rather than using blind guesses and hunches. People are very sensitive to taking all...
Content Curation Tools: 5 Different Approaches |...
Via Scoop.it - Social Media Content Curation According to the Romain Goday, there are five distinct approaches to content curation. They are: 1. The Expert Approach: Curators
A way to obtain relevant information with a reduced level of effort is to rely on experts. 2. The Crowd Approach: Popularity
Most content curation tools use a series of algorithms to determine which content is popular...
10 SEO Trends You Can’t Ignore If You Want High...
Via Scoop.it - Marketing Strategy and Business The age of SEO being simple is over. You’re responsibilities have been massively upgraded by a flood of new SEO trends. So how do you keep up? I thought I’d give you what I see as the ten most important changes you should not ignore if you want high rankings… hopefully allowing you to keep up with this fast-paced SEO world. 1....
The Rise of Social Consumer and The State of...
Via Scoop.it - Marketing Strategy and Business Excerpt from article intro: At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard,...
Is Your Company Guilty of 7 of the Biggest Online...
Via Scoop.it - Marketing Strategy and Business While some companies jump right in to the world of online marketing successfully, others have a much harder time getting into the swing of things. It’s hard to learn all of the various strategies, platforms, tips, and tricks, then apply them to your business. If you find things are not working well for your company in any area of online marketing,...
8 Small Business Social Media Tips To Grow It |...
Via Scoop.it - Marketing Strategy and Business Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to take your business to the next level. #1: Show Them the “Real You”… #2: Pick One Thing and Do It Really Well… #3: Turn Your Facebook Page Into a Lead-Generating...
5 Reasons Your Business Should Be Blogging |...
Via Scoop.it - Marketing Strategy and Business Excerpt from article intro: Does your business blog? Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value? There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there. Here are 5 other powerful...
YouTube reinvents itself with massive relaunch...
Via Scoop.it - Social Media Content Curation YouTube is rolling out one of its most ambitious redesigns since its launch in 2006 this Thursday afternoon, putting channels front and center in an attempt to become the Internet’s answer to cable TV. The new design features a completely revamped home page that focuses on a user’s video subscriptions and pulls in video recommendations from social...
Context, Agile Infrastructures Key to Managing...
Via Scoop.it - Social Media Content Curation Your website is dead. But your content lives in other formats, across other devices. What is currently available is only the beginning — the world is changing, and as a result the way we interact with information is changing. When we talk mashups, we’re talking about content curation, activity streams, syndication and personalization. It’s not simply...