February 2012
17 posts
How 3 Content Levels Can Make for Better Content...
Via Scoop.it - Social Media Content Curation Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here’s how organizing your content into three levels can make better content planning an understandable and achievable goal. We’ve found four main objectives for using a content strategy to create value for your company: 1) Make...
Drag and Drop News Curation: Storify for iPad Is...
Via Scoop.it - Social Media Content Curation Robin Good: The new Storify news curation tool is now available for the iPad, bringing the ease of drag and drop to the curation world. “Founded in 2009, this seven person company has done a remarkable job surviving the market and being one of the major players in the world of content curation. [Storify has been adopted by] 22 out of top 25...
5 Tips On Writing Compelling Call-to-Action Copy...
Via Scoop.it - Marketing Strategy and Business Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s discuss some key copywriting lessons you should apply to the process of crafting successful calls-to-action. 1) Begin With Subjects & Verbs: Verbs and subjects help us to quickly glean the meaning of a sentence,...
Microsoft Launches Curation Site msnNow |...
Via Scoop.it - Social Media Content Curation Microsoft has launched a site that curates content from blogs, news feeds, and social media sites in an effort to aggregate buzzworthy topics from around the Web in one place. The site, msnNow, “cuts through the clutter of the Web, providing an up-to-the minute view of breaking trends and the hottest social conversations, what people are saying...
Microsoft Launches Curation Site msnNow
Via Scoop.it - Social Media Content Curation Microsoft has launched a site that curates content from blogs, news feeds, and social media sites in an effort to aggregate buzzworthy topics from around the Web in one place.
The site, msnNow, “cuts through the clutter of the Web, providing an up-to-the minute view of breaking trends and the hottest social conversations, what people are saying...
11 LinkedIn Marketing Gems You're Missing Out On |...
Via Scoop.it - Marketing Strategy and Business Excerpt from article intro: We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. 277% more effective, in fact. It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business,...
Pixable Launches New Feature That Will Allow Users...
Via Scoop.it - Social Media Content Curation Excerpted from the article: “Millions of photos and videos are shared on social networks every day, making it difficult to find the ones that matter amidst the noise. Pixable pulls that fire hose of images and videos from Facebook, Twitter, Instagram, Flickr, YouTube, and Vimeo, aggregates them in one place, and then gives users a number of...
5 Ways to Increase Your Facebook Fan Engagement |...
Via Scoop.it - Marketing Strategy and Business Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action. A call to action encourages or even incentivizes fans’ responses to your content, and it can be as basic as a simple status update. Here are 5 ways: 1)...
Mistash: Pinterest for your product lust | The...
Via Scoop.it - Social Media Content Curation Excerpt from the article: “Mistash is a social catalog of products. As you make your way around the web, a handy Mistash bookmarklet lets you save products you’ve got, want or had. With the actual way that Mistash works, the comparison to Pinterest is unavoidable. To use Mistash you will have to log in with either your Facebook or Twitter...
The Ultimate Guide to Guest Blogging | KISSmetrics
Via Scoop.it - Marketing Strategy and Business In this article we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. 1) Your first task is to decide what your goal for guest blogging is. Typically there are three main goals for guest blogging. - Positioning yourself as an authority and well-known name in the industry.
- Getting exposure...
4 Ways to Increase Your Facebook Page Visibility |...
Via Scoop.it - Marketing Strategy and Business Have you noticed less interaction on your Facebook page in the last few months? Here are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility. 1) Train Your Audience to Watch for Your Content: The best way to do this is to work toward building super fans. Be consistent with your...
45 Resources On Google Search Plus Your World To...
Via Scoop.it - Marketing Strategy and Business Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and social media marketing. The following resources will help you understand how Google+ is now integrated into search and other products, and how you can start adjusting your online marketing strategy for Search Plus Your World. ...
Social Video App Showyou Is New Way To Discover...
Via Scoop.it - Social Media Content Curation Surfing videos online is a challenge. Most of the videos we watch are short clips embedded on other sites, or links posted on Facebook and Twitter. Video sites do what they can to show us “related” content, but it’s rarely enough to hold our attention for more than another click or two. Showyou solves those problems in an impressive...
Buyosphere Is The Quora For fashion, Interiors And...
Via Scoop.it - Social Media Content Curation Shopping search, social shopping, question & answer. Buyosphere combines all three of those elements to get a site that offers shoppers expert, human answers to their shopping needs. Personalization in product selection is being more and more demanded, and this website is helping to pave the path for that. What can you do on Buyosphere:
1. ASK...
The Complete Guide to Mastering Pinterest for...
Via Scoop.it - Marketing Strategy and Business Pinterest is only growing in popularity as the hottest new social network, marketers are chiming in with, “Can I use it for marketing?” “…and, how?” At the beginning the article provides guide about: - What is Pinterest, and How Does it Work? - Pinterest Etiquette; - How to Create a Pinterest Account; - Build Your...
Digital Content Curation: Good Advice On How To...
Via Scoop.it - Social Media Content Curation Robin Good: If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal. Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community...
The 10 Golden Rules to Attracting Authority Links...
Via Scoop.it - Marketing Strategy and Business There are two types of authorities. There are the absolute authority sites like Huffington Post, The Daily Beast and Google’s blog. These sites are also labeled “informational” authorities versus navigational authorities like DMOZ. On the other hand, you also have relative authority sites. These are sites run by bloggers or webmasters that are...
January 2012
48 posts
Spool Is Enabling Users On Collaborative Curation...
Via Scoop.it - Social Media Content Curation Excerpted from article: “Today Spool is mostly being used to bookmark and sync content that you want to consume later across multiple devices. But it sees an opportunity to be more than just a way for users to manage content that is interesting to them. It is also enabling them to share that content with relevant groups. The application is a...
The New York Times Launches Deep Dive:...
Via Scoop.it - Social Media Content Curation Thinking about the sheer volume of information — stories, images, videos, data — available from The New York Times can evoke a simultaneous glee and terror. It is simply impossible for readers to see them all. The task for beta620, the Times experimental projects group, launched Deep Dive that uses the Times’ massive cache of metadata from stories to...
Everything Marketers Need to Measure and Prove...
Via Scoop.it - Marketing Strategy and Business Marketing content creators have a lot of potential content assets at their disposal. As each content asset is associated with different goals, each must also be measured by different metrics. Before you create a new piece of content, keep in mind what your goals for that content are so you can effectively tailor it to suit those needs and be sure...
9 Tips for Integrating Social Media on Your...
Via Scoop.it - Marketing Strategy and Business Here is how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure. 1) Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. To ensure that users don’t exit your web page altogether, you may want to create the buttons...
Curate News Feed And RSS Reader With Comments And...
Via Scoop.it - Social Media Content Curation Subpug is a new comfortable feeds reader for following websites, blogs, or news sources you know about. Subscribe to multiple websites and feeds for free, and read them in one place with social comments and filters. iPad compatible. The site gives you the chance to read the themes which interest you in a reading friendly design with no visual...
The Rise Of The Digital Is Changing Just About...
Via Scoop.it - Social Media Content Curation [Curated by Giuseppe Mauriello] I excerpted some interesting pieces from this article by David Weinberger. He wrote: “The rise of the digital is changing just about everything about curation, mainly for the better but not entirely. Collections themselves used to be physical assemblages of works. Now, not only are the works unassembled, the...
7 New Business Models To Monetize Your Content...
Via Scoop.it - Marketing Strategy and Business Some new companies are experimenting business models that go well beyond the traditional CPM approach for online ad impressions, resulting in interesting returns for authors and publishers. Here’s a list of lesser-known platforms that let you distribute your own media content – and make money from it: - Pivotshare: it is a platform that lets...
The 7 Roadblocks to Content Curation | Darwin...
Via Scoop.it - Social Media Content Curation All of us have areas of interest and expertise that we wish to continue developing. We want to know everything that is going on in relation to that topic. More importantly, we want to be sure we are not missing anything important. What differentiates successful professionals is their ability to take action before competitors so as to mitigate a risk...
Why Curation Is Important to the Future of...
Via Scoop.it - Social Media Content Curation Excerpted from the article: “The concept of curating news is not new. One can look to the supply-chain process of a news organization to see that several roles (editor, managing editor, etc.) have curation as a core competency; that is, the organizing of information filed by reporters into a deliverable packages for readers. But with the push...
It’s Time To Shift From The Creators To The...
Via Scoop.it - Social Media Content Curation With today’s technology, it’s easier now than at any point in the history of the world to create content. But that doesn’t mean the best content is getting to the right audience. That’s why editors and publishers need better tools to help them separate the wheat from the chaff. Historically, as Cory Doctorow pointed out in an article he wrote for The...
Value Of Curation Comes Identifying Patterns And...
Via Scoop.it - Social Media Content Curation Excerpted from article intro written by Lee Odden: “A big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the right information, synthesizing it and using insights to help others make sense of the challenges and opportunities they face with marketing on the web. Simply...
26 Tips To Help You Create Powerful Blog Posts |...
Via Scoop.it - Marketing Strategy and Business Excerpted from article: Do you blog? Feel like you’re trying to reinvent the wheel time and again? Looking for some ideas to simplify your content creation process? What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write. Here is just the checklist: #1: Anatomically Correct… #2: Blogging...
Save Your Content Online With This Web App: Hopper
Via Scoop.it - Social Media Content Curation It’s easy to be overwhelmed by the amount of content we’re bombarded with on a daily basis. You can always save links in a text document, and keep images and other files in folders, but your OS file system wasn’t built for bookmarking. Hopper lets you save content such as texts, images and links by copying and pasting it (using Ctrl + V), or just by...
Help Customers Find You: How to Use Keywords on...
Via Scoop.it - Marketing Strategy and Business Many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. So how can your company get to the top of a social media search page? By using keywords. Here are some of the places and different ways you can use keywords on your social media pages. #1: Find the...
7 Tips to Create Content That Pulls Prospects In |...
Via Scoop.it - Marketing Strategy and Business According to a recent Content Marketing Institute B2B study, marketers’ biggest content marketing challenge is creating a steady stream of must-read information at every step of the purchase process that stands out amidst the endless messages available on social media, tablets, smartphones, computers, and other devices. How do you consistently...
Content Curation Tool Paper.li Introduces New...
Via Scoop.it - Social Media Content Curation Excerpted from article: “Today we are excited to introduce our Topical Browser, a new content discovery experience, powered by the collective curation efforts of the Paper.li community. Now, for the first time, we are combining our publisher’s editorial skills with Paper.li’s unique content analysis engine to provide a new transparency...
16 Simple Blog Changes That Will Improve Your...
Via Scoop.it - Marketing Strategy and Business At some point in your online marketing career, you’ve heard the statement “content is king,” meaning great content will take your marketing efforts a long way. While this statement is true, it’s not the only factor you should focus your efforts on. The platform for your content will also play a role in your ability to be successful. Your platform...
Pro’s And Con’s And 6 Principles About Content...
Via Scoop.it - Social Media Content Curation Curation can be done well, and it can be done poorly. Generally, when it’s done well, someone with a unique slant on a topic selects content of particular value and spends time putting that content in perspective. It feels insightful, and valuable. At its most basic, it’s when you find a hidden gem of interesting content on a specific topic for a...
21 Strategies to Increase Blog Traffic (Updated...
Via Scoop.it - Marketing Strategy and Business It’s easy to build a blog, but hard to build a successful blog with significant traffic. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we’ve observed. Here is just the full list: 1 - Target Your Content...
The Publicly Curated Multimedia Library of America...
Via Scoop.it - Social Media Content Curation From the official page: “extraMUROS is an open-source HTML5 infrastructure built on public APIs that aims to fundamentally change the way people discover, curate and share digital collections of books, images, sounds, video and other media. extraMUROS is a unique collaboration between the metaLAB (at) Harvard, Frances Loeb Library, the Harvard...
Launched New Semantic Q&A Service: Beepl |...
Via Scoop.it - Social Media Content Curation Excerpted from the article: “Beepl is a questions and answers service, which launches today. Co-founder is convinced that Beepl can take on the the so-called Q&A field better than Quora. But how? Unlike Quora where the questions come first and can thus make the service look quite chaotic, it’s Beepl’s aim to first find the experts in a...
Top 7 Most Critical Blogging Mistakes You Should...
Via Scoop.it - Marketing Strategy and Business Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Whether you’ve only just decided to launch a blog for your business or you’ve been blogging
for a while, it’s not difficult to fall victim to some of the most...
Bookmark, Share And Discover All Your Interests...
Via Scoop.it - Social Media Content Curation Launched in December 2011, Juxtapost is here to help you remember all the amazing things you see while you browse the web. With all its infinite options, managing what you find has become a massive undertaking. Juxtapost provides members with easy-to-use tools to “bookmark” the photos into categorized PostBoards (collection of posts) they can easily...
5 Proven Ways to Generate Revenue From Facebook...
Via Scoop.it - Marketing Strategy and Business If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing. If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable and unprofitable Facebook marketing campaigns?” ...
How to Build a Traffic-siphoning Marketing Funnel...
Via Scoop.it - Marketing Strategy and Business To run a sustainable business online you need to create a marketing funnel where you siphon traffic from sources like Google, Facebook, Twitter, and YouTube into your funnel, and create your own traffic source. What is the one important thing that’s needed to make money online? It’s not just people, traffic, or visitors that make you money online....
11 Ways to Use Content to Build Online Authority |...
Via Scoop.it - Marketing Strategy and Business Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that knowledge in a meaningful way online. It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time...
Curation Coming To Television and Film:...
Via Scoop.it - Social Media Content Curation “Jon Miller of News Corp may have predicted 2012 will see the “channelisation” of the web, but he really means a renewed focus on curation…” “Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall...
5 Marketing Tips On Better Customer Communications...
Via Scoop.it - Marketing Strategy and Business As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments. However, we must also consider the lifetime value of our existing customers and how marketing communications can contribute to that relationship. Taking the time to examine what kind of...
10 Excellent SEO Plug-ins For Every Blog
Via Scoop.it - Marketing Strategy and Business In order to ensure that we meet our SEO goals, we must make sure that we do it properly. Performing search engine optimization tasks improperly can put you even farther behind than where you started.
With this list of 10 SEO plug-ins, I’m going to show you how to easily exploit search engine optimization techniques and do it correctly. Many of these...
Create Amazing Slideshows From Web Content With...
Via Scoop.it - Social Media Content Curation Slidestaxx enables you to gather social media from various sources and produce a beautiful slideshow you can post on your blog, website or directly on slidestaxx. No matter if you use videos, pictures, bookmarks or product information. Slidestaxx brings it all seamlessly together. Slidestaxx allows for a wide variety of media sources - from YouTube...
4 Ways the New Facebook Insights Can Grow Your...
Via Scoop.it - Marketing Strategy and Business Excerpted from article: Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions. You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you. Now we will cover...
Content Scrapers – How to Find Out Who is Stealing...
Via Scoop.it - Marketing Strategy and Business From the article intro: “If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites that steal your content for their own blogs without your permission. Some content scrapers will just copy the content off of your blog, but most use automated software that takes the content from...
Social Media Discovery: 5 Hurdles to Information...
Via Scoop.it - Social Media Content Curation The volume of information on the Web is overwhelming. Social media has revolutionized the way information is published and shared. Social media has also become a foundation of information discovery and consumption. Tools that Use the Social Graph to Filter Content: - Social Networks… - Search Engines… - Discovery Engines… It is...