Giuseppe Mauriello

4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

Excerpted from article:

“One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle.

Here are four proven content assets and incentives to reach business buyers at all stages in their purchasing process.

1. White Papers & Webinars:

They are great for B2B prospects at the very beginning of their buying cycle. Prospects at this stage know they have a problem and are trying to figure out the best way to fix it. They are in research mode.

Done correctly, White Papers and Webinars will provide helpful information, answer the prospects questions and position your company as a thought leader in your field.

2. Case Studies:

They are an excellent way to bridge the gap between business buyers engaged in general research and those who are looking for a specific solution.

Case studies have the unique opportunity of doing both.

3. Assessments & Audits:

They should be used for B2B prospects who are beyond the initial research stage and have already determined that they need to make a change or need help. These assets are customized to specifically address a prospect’s particular situation.

4. Demos & Free Trials:

They are a great way to overcome any of the last reservation about commitment or unknowns. The prospect has a chance to test the waters, experience first-hand how your products or services help them.”

Read full article: http://j.mp/KLePhO

Content Curation Tool Clipboard Opens To All Adding New Feature Boards

Giuseppe Mauriello: I “scooped” this service called Clipboard when it was in private beta, October 15, 2011: http://www.scoop.it/t/social-media-content-curation/p/548503878/new-powerful-curation-tool-clipboard-saves-pieces-of-web-pages

Today Clipboard, that allows users to save parts of Web pages, is no longer in private beta.

From review on The Next Web:

“Clipboard was founded by Gary Flake, who previously founded Microsoft’s Live Labs, Yahoo Research.

Flake sees Clipboard as a service closer to Dropbox, then he does Pinterest. While Pinterest is more for vanity sharing, his company is all about capturing the important parts of the web for your own purposes, whether you want to keep your clips private or share them with others.

Along with coming out of beta, the site has launched its own feature called “boards”, which Flake tells me was the original concept for the site. Users can now put together all of the things that they clip into a Pinterest-style board and share them publicly or just with specific people.

By using Clipboard, you can not only share links, you can share the actual context of what interested you in the first place, with the code from the page completely intact. So if you wanted to clip an IMDB page, all of the links to the actor pages would remain. This beats the current Pinterest experience of simply grabbing an image…”

Read full article here: 

http://thenextweb.com/apps/2012/05/31/clipboard-officially-launches-adds-boards-and-could-become-your-new-inbox/

Try out it: https://clipboard.com/

Project Décor Is New Content Curation Site For Home Design

From YouTube’s channel:

“Project Décor is the web’s leading home decorating community site, where users are empowered to discover their home design style, collaborate with friends and family, and shop for everything for the home in one place.”

From review on GigaOM:

“Project Decor, a social home decorating platform, said Wednesday that it will open its site for an invite-only beta launch on June 18.

Like Pinterest, the image-centric site lets users express their sense of design by collecting pictures of products and sharing them with friends. But instead of “pinning” products, users “tear” them and instead of displaying them on “pin boards,” users arrange them in “rooms.”

On the platform, members can design their own virtual rooms, as well as share them with friends and follow other users and professional designers. The company said it will also offer customers a way to purchase products they see.

Project Decor thinks it can differentiate itself by deploying an elite crew of more than 40 top designers to consult with users, as well as offering an easier path from curation to commerce.”

Read full article on GigaOM: 

http://gigaom.com/2012/05/30/founder-collective-backed-project-decor-is-like-pinterest-for-home-design/

Request an invite here: http://projectdecor.com

Watch video: http://www.youtube.com/watch?v=p7laHyEoEfk

Content Curation Tool Bundlr Shifts To Become Like Pinterest With Its New Version

Excerpted from Journalism.co.uk:

“The content curation website Bundlr has just announced a new version of its service which allows for embedding of content from a wide range of sources.

By partnering with Embedly the site now supports over 200 sources of content, including Storify, Pinterest and Amazon, for users to add to their bundles.

Embedly is the service that the new version of Twitter uses to embed photographs and articles in your Twitter stream and is used by a host of other sites such as Reddit and Bitly and comes as a WordPress plugin.

While Bundlr was originally seen as an alternative to sites like Storify, which can be used to create stories from curated links and content, Bundlr’s focus is now on creating a top-level resource for curated content around a story or topic.”

Read original article here: http://j.mp/Nh4rz1

Try it out: http://bundlr.com

10 LinkedIn Tips for Building Your Business | Social Media Examiner

Excerpted from article:

“The following 10 LinkedIn features and best practices will enable you to not just make connections on LinkedIn, but to leverage your network to become more visible, better engaged and armed with business intelligence that will accelerate the growth of your business.

These practices are organized into three distinct categories so you can realize the synergies of their combined benefits.

One point of clarity before we get started – all of these features are available with a standard, free LinkedIn account.

Optimize for Search Discovery and Ranking

#1: Use Appropriate Keywords and Phrases in Your Heading and Title;

#2: Mirror Your Online and Offline Business Networks within LinkedIn;

#3: Tag Your Skills and Expertise;

#4: Link to Your Websites with Keyword Anchor Text;

Personalize for Engagement and Interaction

#5: Personally Welcome and Acknowledge Your New Connections;

#6: Add Video to Your Profile to Make it Come Alive;

#7: Note Important Details and Opportunities for Next Actions;

Organize for Business Intelligence and Networking

#8: Tag and Filter Connections to Organize and Build Relationships;

#9: Use Context to Acquire Business Intelligence;

#10: Periodically Update Your CRM with Data from LinkedIn;…”

Each tip is analyzed with more information. Read full original article here: http://j.mp/LFCcHP

4 Do’s and 4 Don’ts in Content Curation | Darwin Ecosystem

Excerpted from the article by Nicholas Herold on Darwin Ecosystem Blog:

“There are a lot of great pieces on the techniques and tools of content curation, and almost all of them include some version of do’s and don’ts. 

This is the way I think about content curation: If you were a museum curator, you would be thinking about 1. Your audience; 2. Your theme; 3. Find pieces that would work in that context; 4. Acquire the pieces; 5. Plan the space for the exhibit; 6. Advertise, and 7. Install.

Obviously there are major differences between curation in a museum and on the Internet.

The most important difference is the time scale: events on the Internet are new every picosecond.

In almost every other important respect, the role of the museum curator is the same as that of a content curator on the Internet. The 7 steps above are all the same, except the context is a bit different: you still need to plan how you’re going to exhibit what you’ve acquired.

Curation is a tool to get people who are interested in your field to come to you and regard you as a trusted source.

First, the Do’s:

1. Do pay attention to your subject: Keep on top of your topic.

2. Do give credit to others where you get stuff from: in a world where SEO credit comes from others, it makes sense to scratch their backs, and give them a reason to scratch yours.

3. Do find interesting content to share.

4. Do share the content in context: It’s not enough to post the relevant content, you have to say why you think this is important. 

Now for the Don’ts

1. Don’t appropriate—curate. This means that you should not take someone else’s work. It’s okay to quote small portions of text or visuals, but grabbing the content and resposting it as you own is appropriating, in other words, stealing. 

2. Don’t forget your audience. A while back I tweeted something that was a bit controversial and unrelated to my topic and lost about a third of my followers. 

3. Don’t pitch your product by pretending it’s the content you’re curating. If someone feels you are only interested in selling, you will lose followers.

4. Don’t give up!

Read full original article here:

http://www.darwineco.com/blog/bid/83561/4-Do-s-and-4-Don-ts-in-Content-Curation

New News Discovery Tool And Expert In Content Curation: Squirro

Giuseppe Mauriello: Squirro creates a living collection of content that’s updated continuously and automatically in a simple, elegant digest that can be shared with colleagues and friends. More specific than search and broader than feeds, Squirro scans multiple sources to find the most relevant information on topics of interest and includes tools to clip, save and share.

After my request two months ago, I received an invite two weeks ago and I am checking it: http://imm.io/qVbz 

From official website:

“Squirro is your personal digital research assistant. Squirro curates the most relevant content from multiple sources and delivers it in a living collection you can really harvest and share. Squirro filters out the noise to give you the content that matters most.

Squirro is your personal digital research assistant

He delivers the info you want, when you need it. Squirro is an expert in content curation: Just give him a few keywords and he’ll filter out the noise to deliver just what you’re looking for – news, documents and even people.

- Any topic, from the general to the obscure.
- Any purpose, work or play.

Squirro is broader than feeds and more specific than search:

Squirro is gathering content from a wide variety of sources and delivering it in simple and elegant digest that’s updated continuously and automatically. And the more you use Squirro, the smarter he gets, able to sense what you’ll want next. The result is a living collection of information that matches your interests exactly…”

In this moment Squirro is only beta invitation.

Check out “Introducing Squirro” video: http://vimeo.com/42116416

Request an invite here: http://squirro.com/

New News Discovery Tool And Expert In Content Curation: Squirro

Giuseppe Mauriello: Squirro creates a living collection of content that’s updated continuously and automatically in a simple, elegant digest that can be shared with colleagues and friends. More specific than search and broader than feeds, Squirro scans multiple sources to find the most relevant information on topics of interest and includes tools to clip, save and share.

After my request two months ago, I received an invite two weeks ago and I am checking it: http://imm.io/qVbz 

From official website:

“Squirro is your personal digital research assistant. Squirro curates the most relevant content from multiple sources and delivers it in a living collection you can really harvest and share. Squirro filters out the noise to give you the content that matters most.

Squirro is your personal digital research assistant

He delivers the info you want, when you need it. Squirro is an expert in content curation: Just give him a few keywords and he’ll filter out the noise to deliver just what you’re looking for – news, documents and even people.

- Any topic, from the general to the obscure.
- Any purpose, work or play.

Squirro is broader than feeds and more specific than search:

Squirro is gathering content from a wide variety of sources and delivering it in simple and elegant digest that’s updated continuously and automatically. And the more you use Squirro, the smarter he gets, able to sense what you’ll want next. The result is a living collection of information that matches your interests exactly…”

In this moment Squirro is only beta invitation.

Check out “Introducing Squirro” video: http://vimeo.com/42116416

Request an invite here: http://squirro.com/

How ITV News Is Curating Content With New Live Streams Of News

Excerpted from article:

“When ITV News launched a new website two months ago the site started presenting news in a way that was radically different from before.

They came up with a “digital native” news format that includes tweets and other social media content from the broadcaster’s correspondents, experts and eye witnesses.

Jason Mills, editor of web development for ITV News, told Journalism.co.uk:

“The thinking behind the site is that it’s about news now. News is a live process, news continuously comes in and stories develop the whole time. So what we are trying to do is to tell that news in real time.

People now are used to consuming content in a stream, from Twitter to Facebook timelines, and we wanted to take that concept and adapt it to all news.

We have a small number of curators to the site and they are curating content, the vast majority of which comes from our correspondents, our producers in the field, and the news desks.

The curators are then using things like Twitter to add to the telling of that story as well.

Twitter is a fantastic way of adding value to existing stories. What are people saying out there, what is the community saying, what are experts saying out there?…”

A great example is this story of the death of Robin Gibb of the Bee Gees, which combines tweets from singers Gary Barlow and Lenny Kravitz, TV footage and a written statement from the former Bee Gees manager. It appears more like a curated Storify than a traditional copy-only news story.

http://www.itv.com/news/story/2012-05-20/bee-gees-gibb-dies-at-62/

Read full original article: http://j.mp/KzhxXJ

Check out ITV News: http://www.itv.com/news/

Newslook iPad App Allows Users To Build Their Own Channel Using Videos From More Than 50 Sources

Excerpted from original article on GigaOM:

“While video lovers have gotten more and more social services that serve up interesting clips from friends, it’s still not easy to construct a more comprehensive look at video news by topic. That’s the gap that New York state startup Newslook is trying to fill with a new iPad app that allows users to construct channels of their favorite news subjects on the fly.

Newslook is now getting even more into the consumer video space with its first iPad app. The app, which will debut at the paidContent 2012 conference Wednesday, allows users to build their own channel using video from more than 50 sources including the AP, Reuters, Bloomberg, National Geographic and others.

Newslook takes in hundreds of videos each day from its sources and applies a bunch of metadata to a smaller number of clips, putting them into various taxonomies that can be searched. Users who look for Barack Obama or The Hunger Games can pull up a stream of professional videos that are tied to the topic and can create an instant channel based on that topic.

Newslook adds more than 150 new videos a day that have been hand selected and tagged with metadata. In addition to search, there’s also tabs for finding top videos and clips that are trending and featured. Users who view one video can also see a list of relevant metadata terms to construct a similar channel. And they can share their videos on Facebook, with Twitter and Pinterest support coming later…”

Read full original article: 

http://gigaom.com/2012/05/23/newslook-ipad-app-brings-order-to-news-video-viewing/

Check out Newslook: http://www.newslook.com/