Via Scoop.it - Social Media Content Curation
Excerpted from article: “Today Spool is mostly being used to bookmark and sync content that you want to consume later across multiple devices. But it sees an opportunity to be more than just a way for users to manage content that is interesting to them. It is also enabling them to share that content with relevant groups. The application is a bit of a combination of Dropbox and Evernote, letting users store videos, articles, images and even PDFs in the cloud. But the sharing aspect is what is really interesting and a real opportunity While Facebook and other services are enabling so-called frictionless sharing of what our friends and contacts are watching and consuming at any given time, that has also resulted in a lot of noise and not a whole lot of signal. It is hard to know what’s good and what’s not. So what Spool hopes to do is to enable users to more easily share relevant content within groups…” [read full article http://j.mp/zepfWI]
Via gigaom.com
Via Scoop.it - Social Media Content Curation
Thinking about the sheer volume of information — stories, images, videos, data — available from The New York Times can evoke a simultaneous glee and terror. It is simply impossible for readers to see them all. The task for beta620, the Times experimental projects group, launched Deep Dive that uses the Times’ massive cache of metadata from stories to go, as the name suggests, deeper into a news event by pulling together related articles. So Deep Dive would provides readers a collection of stories relating to a topic, based on whatever person, place, event or topic of their choosing. What’s interesting about Deep Dive? At least three things: 1) Deep Dive relies on the extensive tagging system the Times uses for all its stories and makes the Times Topics pages possible. As part of the editing flow tags are applied to stories by editors or producers, with suggestions provided by an internal algorithm. Deep Dive looks for connections among topics. 2) Deep Dive’ unique interfact, where the related articles flow into the same frame as the main story when selected. You need never leave the page; jumping backwards or forwards in articles all happens in the same space. That’s a departure from the pageview-driven way most news sites are designed. But Deep Dive’s UI matches its underlying thesis: that individual articles are really pieces of a larger story, told in pieces over time and across bylines and datelines. 3) More interesting, Deep Dive will also allows users to save their “dives,” which would be constantly updated with new articles. What Deep Dives promises is an alert more directly based around a specific developing story. But beyond those elements, the real promise of Deep Dive, though, is that it continues to show the Times’ flexibility in providing different ways for different kinds of readers to access its content… [read full article http://j.mp/x2SoPf visit also http://beta620.nytimes.com/projects/deep-dive/
and read here: http://beta620.nytimes.com/projects/deep-dive/exploring-stories-with-deep-dive/
Curated by Giuseppe Mauriello
Via niemanlab.org
Via Scoop.it - Marketing Strategy and Business
Marketing content creators have a lot of potential content assets at their disposal. As each content asset is associated with different goals, each must also be measured by different metrics. Before you create a new piece of content, keep in mind what your goals for that content are so you can effectively tailor it to suit those needs and be sure you’re measuring its success as accurately as possible. 1) Ebooks/Whitepapers: An ebook or a whitepaper is a long-form piece of content, usually offered as more premium content used in lead generation or lead nurturing. Metrics to Track are: - Landing Page Visits… - Conversions/Submissions… - Conversion Rate… - Social Media Shares… 2) Live & Archived Webinars: Webinars are typically live, online presentations about a particular topic. Businesses can use them to educate attendees about a number of things, from industry best practices to the capabilities of their products/services. Metrics to Track are:
- Landing Page Visits… - Social Media Shares & Hashtag Engagement… - Registrations… - Live Attendees… - Submissions/Downloads… - Conversion Rate… 3) Business Blogging: Business blogging can contribute to a number of goals - establishment as an industry thought leader, improved search engine optimization, lead generation, social media reach, or lead nurturing. Metrics to Track are: - Page Views and Overall Traffic… - Keyword/Search Rankings… - Inbound Links… - Submissions/Conversions… - Comments and Social Media Shares… It makes sense that marketers should also analyze how their content assets work both individually and together to achieve their business’ bottom line: customers and revenue. Using closed-loop data, marketers should analyze which content assets are most successful in generating customers. [read full interesting article http://j.mp/yzAItQ] Curated by Giuseppe Mauriello
Via blog.hubspot.com
Via Scoop.it - Marketing Strategy and Business
Here is how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure. 1) Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. To ensure that users don’t exit your web page altogether, you may want to create the buttons or links so that they open your social media pages in new windows. 2) If you use social media to keep your customers or clients apprised of your recent happenings, it might be wise to showcase your Twitter feed or Facebook posts directly on your website. 3) Include Up-to-Date Buttons, do research to find the most current social media terminology so you don’t get caught mumbling about “The Facebook” and “The Twitter.” 4) Share buttons should enable website-goers to seamlessly share or recommend a product. If you find yourself hard up for a broad solution for this, check out AddThis or ShareThis. 5) Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. How many people are actually clicking on your outbound social media links? An easy way to explore this is by setting up Event Tracking in Google Analytics. 6) Pay Attention to Terms and Conditions… 7) Before adding share buttons to a page, ask yourself, “Is there information here that people would find worth sharing?” 8) Don’t get it twisted. With the changing social media landscape and array of rollouts these days, it is easy to confuse social media features. 9) Many types of software allow you to see your social media insights alongside your web analytics in order to pick up on trends and to better understand the successes or failures of campaigns. SproutSocial allows users to compare web analytics and social media reporting information from specific timeframes side by side. [read full article http://j.mp/wfDuQg] Curated by Giuseppe Mauriello
Via socialmediaexaminer.com
Via Scoop.it - Social Media Content Curation
Subpug is a new comfortable feeds reader for following websites, blogs, or news sources you know about. Subscribe to multiple websites and feeds for free, and read them in one place with social comments and filters. iPad compatible. The site gives you the chance to read the themes which interest you in a reading friendly design with no visual clutter. Another of the interesting things about this web service is that there are different categories that group together many of the main sources for that kind of information, or you can build your own/import your Google Reader OPML. The set up process takes all of three seconds and you’re ready to read, mainly because there’s no sign up or log in of any kind. Curated by Giuseppe Mauriello [check out official website http://subpug.com/]
Via subpug.com
Via Scoop.it - Social Media Content Curation
[Curated by Giuseppe Mauriello] I excerpted some interesting pieces from this article by David Weinberger. He wrote: “The rise of the digital is changing just about everything about curation, mainly for the better but not entirely. Collections themselves used to be physical assemblages of works. Now, not only are the works unassembled, the collection consists of metadata about the works. The metadata includes not only where the object exists (usually a clickable address), but also information designed to help the user evaluate whether it’s worth the click. You know you have to include the standard reference works, but for most of the works there’s no right answer and probably no uniform agreement among the curators themselves. Now every curator can have her own digital collection even if other curators disagree. Digital curation often only brings an item to our attention and reduces the number of clicks to get to it. The items outside the collection are still available on the Web and may show up at the top of a search results page or on someone else’s curated list. The cost is in discovering the item; once discovered, items generally are only one click away. Finally, curation protects us from works that are a waste of time, works that would mislead us or works that are objectionable. In a digital world, we have lots of other ways of accomplishing these goals: We use recommendation systems of various sorts, and a wide variety of evaluative tools have emerged to help us decide what is helpful and what is misleading. Curation is thus changing at its core. It’s curating metadata, not primary materials. Multiple curations can exist in the same space. We are losing the sense that there is a right curation for almost anything, and are also losing our sense of mastery of topics. And collections often are not as safe as they once were. Because of its strengths, curation will be with us forever. Indeed, as the welter of content continues to increase, we’ll have more of it than ever. In some areas—medical information, legal text—it will retain its old virtue of providing a reliable, authoritative source. In most areas, though, it has already been transformed, simultaneously transforming our idea of what constitutes a topic, what constitutes expertise, what constitutes authority and what constitutes a collection.” [read full article http://j.mp/uA5gJC]
Via kmworld.com
Via Scoop.it - Marketing Strategy and Business
Some new companies are experimenting business models that go well beyond the traditional CPM approach for online ad impressions, resulting in interesting returns for authors and publishers. Here’s a list of lesser-known platforms that let you distribute your own media content – and make money from it: - Pivotshare: it is a platform that lets publishers offer monthly subscriptions or pay-per-view access to their audio and video content. Instead of charging monthly or sign-up fees, Pivotshare takes a commission. As for publishers, how much they receive depends on how popular their content is, relative to other videos on Pivotshare’s platform. - Onswipe: it wants to shape the future of publishing. The free platform, which is now self-serve, has ambitions to make blogs and websites easy and beautiful to browse on a tablet. Publishers can earn extra revenue, as Onswipe’s terms of service detail that the startup will pay publishers a share of its net advertising revenue. - Cleeng:
it lets you monetize all types of digital content, including video, text and pictures. The best thing about the platform is the flexibility it brings to your business model. Cleeng currently offers two packages: ***Cleeng Plug & Go, aimed at bloggers, artists, app developers and self-publishers. According to the company, it only takes 5 minutes to set it up, with the help of free WordPress, Drupal and Brightcove plugins if needed. ***Cleeng Enterprise, a paid solution aimed at major publishers which includes set-up assistance and advanced features. - Apps Builder: With this app, anyone can create a mobile app to monetize their content, either by selling it or by inserting ads. In the full article you can read also other about: - 24symbols… - Bandcamp… - Citizenside… [read full article on The Next Web http://j.mp/wFuL6f] Curated by Giuseppe Mauriello
Via thenextweb.com
Via Scoop.it - Social Media Content Curation
All of us have areas of interest and expertise that we wish to continue developing. We want to know everything that is going on in relation to that topic. More importantly, we want to be sure we are not missing anything important. What differentiates successful professionals is their ability to take action before competitors so as to mitigate a risk or act upon an opportunity. This post explores 7 roadblocks that difficult content curation. 1. Shooting Stars: The widespread adoption of real-time platforms has led to a huge increase of content publication. Identifying strategically important information has become much like spotting a shooting star. 2. Popularity Icebergs: The massive utilization of popularity to deliver information is making content curation difficult for users with highly personalized information needs. The information that is not considered popular remains under the sea of information and is very hard to find. 3. Assumption Bubbles: Algorithms are gaining importance to filter Web content and tackle information overload. The resulting bubbles are difficult to escape and limit the discovery of unexpected information. 4. Expert Gatekeepers: Relying on experts is a good way to obtain relevant information with a reduced level of effort. However, those experts can easily become gatekeepers if they are not able to deliver information that is relevant to the dynamic interests and information needs of each user. 5. Circles of Trust: It is easy to forget that critical information might come from outside those circles of trust. 6. Bingo Cards: To build expertise, users are required to know everything that’s going on in relation to a specific topic. Users can feel overloaded because they decide to deal with more content than they can curate. 7. Distraction Mazes… Conclusion: Finding timely and relevant information on an ongoing basis about a specific subject is very challenging. Most users are finding it extremely difficult not to be distracted by information that is not relevant to their information needs. [read full interesting article http://j.mp/ynuhT5] Curated by Giuseppe Mauriello
Via darwineco.com
Via Scoop.it - Social Media Content Curation
Excerpted from the article: “The concept of curating news is not new. One can look to the supply-chain process of a news organization to see that several roles (editor, managing editor, etc.) have curation as a core competency; that is, the organizing of information filed by reporters into a deliverable packages for readers. But with the push of social media and advancements in communications technology, the curator has become a journalist by proxy. They are not on the front lines, covering a particular beat or industry, or filing a story themselves, but they are responding to a reader need. With a torrent of content emanating from innumerable sources. Curators help navigate readers through the vast ocean of content, and while doing so, create a following based on several factors: trust, taste and tools. Unlike a reporter who is immersed in a particular industry or beat, a curator (as me) often has a day job. Some are in the media industry and have access to their publication’s news sources; others are obsessed with the news and want to provide their network, community or followers with what they think is important. But the common thread between curators is that they are viewed as trustworthy sources of information.
Curators should have more freedoms than traditional reporters in a couple senses, in that part of the appeal of good curation is that it carries the person’s footprint. Opinion isn’t really a bad thing, and in fact gives the content shape in this context.” Read full article http://j.mp/w3YA65 [Curated by Guillaume Decugis - further editing by Giuseppe Mauriello]
Via atcna.net
Via Scoop.it - Social Media Content Curation
With today’s technology, it’s easier now than at any point in the history of the world to create content. But that doesn’t mean the best content is getting to the right audience. That’s why editors and publishers need better tools to help them separate the wheat from the chaff. Historically, as Cory Doctorow pointed out in an article he wrote for The Guardian, there have been three steps in the publishing paradigm: identifying stories (curating); writing them; and connecting those stories to the right audience. While most technological advances have focused on making steps 2 and 3 easier, the first step (identifying stories) has gotten exponentially harder. It’s become a numbers game. Writers send out more and more pitches because they’re competing with more and more pitches from other writers. Ultimately, this model is unsustainable. The simplest way to cut down on low-quality pitches is by imposing a $2 to $3 charge to put some “tension” on submissions and that will decrease spam. The other way to make life easier for editors is through technology. Cloud computing has drastically decreased the cost of creating powerful curation tools that empower editors to curate and edit. [read full article http://j.mp/y7T4d0]
Curated by Giuseppe Mauriello
Via sparksheet.com
